Why Did He Redefine Mobile Energy Storage From DJI To 1 Billion US Dollars?
Why Did He Redefine Mobile Energy Storage From DJI To 1 Billion US Dollars?
“Zhenghao EcoFlow: A New Force in Overseas Markets, Continuously Leading Mobile Energy Storage ”
In the wave of globalization, the cross-border e-commerce market is fiercely competitive,As an innovative dark horse in the field of mobile energy storage, Zhenghao EcoFlow,With high-quality products and strong technological innovation, it quickly gained recognition in the global market.
01
Established For Five Years, With Impressive Growth Momentum
In 2017, founder Wang Lei resigned from DJI and founded Shenzhen Zhenghao Innovation Technology Co., Ltd. (EcoFlow), focusing on the research and development of mobile energy storage devices. As a technical expert in the field of new energy, Wang Lei keenly captured the market gap in portable energy storage. Since its establishment, Zhenghao EcoFlow has grown rapidly, with sales exceeding $1 billion in 2022, and has won multiple honors such as Forbes 30 Under 30 Energy and the Red Dot Design Award.
02
Diversified Market Layout, Global Sales Channels
Zhenghao EcoFlow has not only performed outstandingly in the Chinese market, but also successfully entered overseas markets such as the United States, Japan, and Europe.
It is promoted online through Tmall, JD, Tiktok, Amazon, Rakuten and other platforms, and has set up independent stations for global sales.
Offline, it collaborates with large chain supermarkets such as Walmart and Costco to enhance user experience and brand awareness.
03
Focusing On User Experience, Supported By Technological Innovation
Wang Lei firmly believes that 'any good technology should serve the public', and the products of Zhenghao EcoFlow always focus on user needs.
The R&D team has delved into the actual needs of users in outdoor scenarios and launched innovative technologies such as X-Stream lightning fast charging and X-Boost upgrade drive, winning the favor of users with fast charging and high compatibility.
In addition, Zhenghao EcoFlow has launched accessories such as solar panels and modular power packs, continuously expanding the application scenarios of its products.
04
The Future Of The Mobile Energy Storage Market
As of now, Zhenghao EcoFlow's business has covered more than 100 countries and regions worldwide, serving over 3 million users, and has been selected for three consecutive years in the "Google x Kantar BrandZ China Global Brand List".
Looking ahead, with the increasing demand for outdoor energy storage worldwide, Zhenghao EcoFlow is expected to continue leading the industry by providing more convenient and sustainable energy solutions.
